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The Foundation Award for Outstanding Achievement

Sponsored by AAM, the Alliance for Audited Media. 

National Magazine Awards Foundation announces Michael Fox is the recipient of the 2015 Foundation Award for Outstanding Achievement


Toronto, ON (30 April 2015) – The National Magazine Awards Foundation (NMAF) announced today that publisher, circulator and magazine industry leader Michael Fox has been named the recipient of the 2015 Foundation Award for Outstanding Achievement.


A magazine publisher is many things, perhaps foremost among them a trailblazer. Michael Fox has built a four-decade career as an inspirational leader in the Canadian magazine industry, one which makes the National Magazine Awards Foundation truly honoured to present him with its Outstanding Achievement Award for 2015.


After joining Maclean-Hunter in 1974 as a news editor at the Financial Post, Michael swiftly earned a reputation as an innovator in audience development, one whose remarkably far-sighted vision of the broad, ever-changing landscape of the Canadian consumer market has enabled him to become a recognized leader in circulation. A big-picture thinker, his voice has been one of reason, patience and diplomacy in an era of the magazine industry that demanded nothing less of its champions.


In the early 1980s, he oversaw the computerization of the Maclean-Hunter newsrooms including Financial Post and Maclean’s, becoming a pioneer in publishing software in the process. Promoted to vice-president of circulation in 1985, he helped take the Financial Post from a weekly to a daily in 1988. After a job move to work on consumer magazines, during the growth spurt of Rogers Publishing in the 1990s, Michael established Rogers’ French-language consumer marketing group, and as vice-president of consumer marketing developed valuable partnerships with Airmiles and Aeroplan. As the industry found itself on the shifting sands of another digital revolution, one that challenged traditional practices of circulation, Michael became the go-to expert on direct marketing and Canada Post, leading the lobbying and advocacy efforts that have been essential to maintaining a healthy environment for Canada’s magazine publishers. In 2010, Michael and his wife, Beckie, launched Inspiring Media Inc, and began to publish from their hometown of Niagara-on-the-Lake the magazine Garden Making, which has been nominated for two National Magazine Awards. He retired in 2012 as senior vice-president of Rogers Publishing and has served as chair of Magazines Canada for the 2013-2015 term.


I can't think of anyone else,” said Paul Jones, publisher and former recipient of the Foundation Award,” who has so seamlessly practiced the art of publishing as vocation, avocation, mentor and volunteer.” Indeed, Michael’s passion for magazines has had a multiplying effect, touching an incalculable number of people who’ve worked alongside him and benefited from his determined pursuit of industry excellence. He has served in mentoring and volunteer leadership roles with Circulation Management Association of Canada, Alliance for Audited Media and the Direct Marketing Association of Canada. As an instructor at Magazines Canada’s School for Circulation and Publishing, Michael has helped nurture the continued professional evolution of publishers across Canada, demonstrating with a rare combination of business acumen and infectious generosity what NMAF president Joyce Byrne called “a passionate dedication to the welfare of the industry and the development of our next generation.”


Recognizing Michael Fox’s inestimable value to the Canadian magazine industry, the NMAF is proud to bestow upon him its highest individual honour, the Foundation Award for Outstanding Achievement.


Michael Fox will receive the Foundation Award for Outstanding Achievement at the 38th annual National Magazine Awards gala on June 5, 2015 at the Arcadian Court in Toronto. Tickets go on sale May 4.


Nominees will be announced on Monday, May 4, for awards in 43 written, visual, integrated and special awards for the 38th annual National Magazine Awards.


Photo by Donna Griffith.


About the Outstanding Achievement Award

The NMAF’s most prestigious individual prize since its inception in 1990 is The Foundation Award for Outstanding Achievement, an award that recognizes an individual's innovation and creativity through contributions to the magazine industry.  


The award is open to circulation experts, editors, marketing, sales and promotion professionals, publishers, creators, designers, production managers - in short, to everyone in the industry. It cannot be given posthumously. Nominations for this award are welcome from everyone in the industry.   The nomination consists of a letter from the nominator indicating the candidate’s name, title and career achievements, with supporting letters from at least two (2) other individuals.


The Judging Committee of the National Magazine Awards Foundation will consider the nominations, along with nominations from members of the Committee itself. The Board of the National Magazine Awards Foundation will select the winner. No entry fee is required. Applicants not selected will be kept under consideration for two (2) additional years. 


 The deadline for nominations for the Foundation Award for Outstanding Achievement is March 1,. There is no entry fee.  Send your nominations and support letters to staff@magazine-awards.com.  


Previous Winners of the Foundation Award for Outstanding Achievement

2013 Kim Jernigan

2012 Stephen Trumper

2011 Heather Robertson  

2010 D.B. Scott 

2009 Terry Sellwood 

2008 Cynthia Brouse 

2007 Charles Oberdorf 

2006 Neville Gilfoy 

2005 John Macfarlane 

2004 Paul Jones 

2003 Stephen Osborne 

2002 Sally Armstrong 

2001 Al Zikovitz 

2000 Ken Rodmell 

1999 Peter C. Newman 

1998 Lynn Cunningham 

1997 Robert Fulford 

1996 James Ireland 

1995 Catherine Keachie 

1994 Jean Paré 

1993 Don Obe 

1992 Barbara Moon 

1991 Lloyd Hodgkinson 

1990 Michael de Pencier 

1989 Prue Hemelrijk